Digital Media & AI Consulting
We build audiences
and help AI startups
go viral.
EXM Labs is a Singapore-based digital media and AI consulting firm. We turn AI startups into the thing everyone's talking about on X, and we run the community where founders figure out how to actually use AI in their operations.
Growth
Consistent growth across every metric
Followers
Impressions
Community MRR
X Analytics — All Time
Impressions
90.6M
Engagements
4.8M
Likes
790.3K
Bookmarks
962.3K
Engagement Rate
5.3%
Profile Visits
244.6K
Replies
66K
Reposts
66.7K
Shares
211.1K
Verified Followers
20.4K
Clients
Trusted by leading AI companies
Work
Latest partnerships that performed
Airwallex
Slash
Base44
Services
What we do
Through Machina's brand
Content Creation & Distribution
Machina's X account is the distribution engine. 90M+ impressions, 97K followers, all organic. We run paid campaigns for AI startups and create content that drives real revenue for both our partners and the community.
The Real-Time AI Ops Community
A paid membership where founders get AI systems they can deploy the same week. Agent workflows, automation playbooks, implementation support. Not courses... working systems. $30K+ MRR and growing.
Consulting & Advisory
Campaign Strategy & Advisory
Global strategy, content angles, narrative design, trend creation, and copy. We work with agencies and brands who need someone who actually understands the AI audience.
Executive Ghostwriting
Long-form content for Fortune 500 founders and C-suite. We build the X presence, you get the pipeline and the positioning.
Creator Growth Mentoring
The same frameworks that built a 97K+ following from zero, applied to your account. One-on-one, no fluff.
Leadership
Machina
Founder & CEO, EXM Labs Pte Ltd
@EXM7777 on X97,000 followers. 90 million impressions. Built from zero on X with no paid ads, no engagement pods, no shortcuts. Machina is one of the largest independent voices in AI, and the startups he works with tend to become the ones everyone's talking about.
Two engines run through the Machina brand. Paid content partnerships put AI startups in front of the exact audience that buys, and the Real-Time AI Ops community ($30K+ MRR) gives founders the AI systems, agent workflows, and implementation support they can't find anywhere else.
He also advises on campaign strategy, ghostwrites for Fortune 500 founders, and mentors creators who want to build what he built... but faster.
Clients
What they say
“We pull Machina into every campaign now. He finds angles we don't see and the content doesn't just perform... it outperforms everything else we run by multiples. We stopped trying to figure out why and just kept booking him.”
“Our founder had 4K followers and no pipeline from X. Six months of Machina's ghostwriting later, six figures in inbound, a brand people actually recognize, and growth that hasn't slowed down.”
“The Real-Time AI Ops community is the single most valuable resource for our team adopting AI workflows. Worth every dollar.”
FAQ